Giles Hooker
- Professor of Statistics and Data Science
Contact Information
- Primary Email:
ghooker@wharton.upenn.edu
- office Address:
409 Academic Research Building
265 South 37th Street
Philadelphia, PA 19104
Research Interests: Machine Learning, Functional Data Analysis, Differential Equations, Computational Statistics, Statistical Ecology
Links: Personal Website
Knowledge at Wharton
Is Influencer Marketing Worth It?
Wharton professor discusses the difference between "mega" and "micro" influencers in ad campaigns.…Read More
Knowledge @ Wharton - 4/26/2024What Is the Role of Customers in the Gig Economy?
Wharton professor talks about why the relationship between customers and gig companies is an asymmetrical power relationship.…Read More
Knowledge @ Wharton - 4/25/2024Co-hosts of the ‘Gen Z on Gen Z’ Podcast
In this episode, Wharton experts speak with AJ Pulvirenti and Lilia Souri, senior strategists at Movers+Shakers and co-hosts of the "Gen Z on Gen Z" podcast.…Read More
Knowledge @ Wharton - 4/25/2024