Knowledge at Wharton
Is Influencer Marketing Worth It?
Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds having more followers doesn't always yield the biggest bang for the buck.…Read More
Knowledge @ Wharton - 4/29/2024Is Influencer Marketing Worth It?
Wharton's Ryan Dew discusses the difference between "mega" and "micro" influencers in ad campaigns.…Read More
Knowledge @ Wharton - 4/26/2024What Is the Role of Customers in the Gig Economy?
Wharton professor talks about why the relationship between customers and gig companies is an asymmetrical power relationship.…Read More
Knowledge @ Wharton - 4/25/2024